As a webmaster who understands link building and internet marketing, it is imperative that you grasp the technique of creating text links that actually work for your website. Brining in traffic is easy if you succeed in convincing the reader of your authenticity and value. Here are three things you must keep in mind while you are creating text links:
1) The Balancing Act:
Don’t overdo it; placing too many high PR links does more harm than good. Furthermore, make sure you do your best when you are locating the text links. The content is of prime importance, and when the sentences flow, the text links must be at the most logical, intuitive places.
2) Considering the next move:
When a viewer clicks on a link, he or she might go through one of these two things: be taken to another page via a new tab or window, or see the new page as a replacement of the current page in the same tab. Deciding on which to choose can involve much debate: however you would do well if you consider some principles. For instance, when the user is being taken to a newsletter or a brochure, something that takes him to a different context or a separate topic, it makes sense to open it in a new window or tab. However, when broadly the context remains same, loading the page within the same tab would be appropriate. A major reason why this is important is because you wouldn’t want to end up crowding the user’s browser, after which he or she might get turned away and close your web-pages.
3) Stylizing the font:
Gone are the days when a text link was marked by blue color hyperlink. Font colors matter, though of course it’s not a matter of major concern. Just make sure you are updated with the latest trends!