Yahoo has added local search results like Google and Bing. It is the newest thing for 2009 to have your website locally targeted in order to get more traffic. With the changes Yahoo has made sure to structure the data and add rich snippets like Google did a month ago. For consumers to find you in Yahoo the results will show snippets regarding user reviews, business location, price range, and other helpful information.
For example if you are selling shoes and your site is displayed in the results you will find a map, your address, telephone number, stars denoting the rating of your site, reviews, and prices in the Yahoo displayed results. It is to help the buyer find the right place for their budget, as well as to increase your sales.
To take advantage of this new offering all you have to do is update or add your business to Yahoo’s Search Monkey. Like Google you need to ensure that you get your local information into the listings as quickly as possible in order to benefit.
Local searches are imperative. More and more consumers are trying to find an inexpensive way to buy goods locally. They do not want to have to pay shipping, but they also don’t want to spend the gas driving around. In SEO if you want to succeed you need to make sure you have your local results displayed in Google, Yahoo, and Bing (formerly MSN search engine).
The more information you can give your consumers the easier it will be to get displayed. The drawback to the local search is that you do have to be what the consumer is looking for. However, if like our example of shoes the consumer is looking for shoes you have the potential to beat your competition for being local.